PRISM, a newly founded managing general agent (MGA) established by industry veterans and backed by Convex and Efinity Insurance Solutions (EIG), has officially launched in Singapore and Hong Kong and will begin underwriting on 18 December 2025.
Bringing new capacity, technology and expertise to Asia Pacific specialty markets, PRISM will reportedly look to combine underwriting talent with technology, data, analytics and high-quality balance sheets to support insurance and reinsurance clients as they seek to mitigate risk and grow enterprise value.
From launch, PRISM will underwrite marine cargo, onshore energy, power and renewables, later expanding into facultative property and political violence/terrorism.
PRISM’s executive team includes Bobby Heerasing, CEO and CUO, with over 30 years of experience; Jason Smith, COO, with three decades in re/insurance; and Sergei Korol, CFO.
As mentioned, Convex is PRISM’s sole strategic underwriting partner, providing capacity and expertise across underwriting, claims, reserving and portfolio management.
Meanwhile, Efinity Insurance Solutions (EIG) will deliver operational, analytical and platform support to PRISM, enabling scalability and efficiency.
Bobby Heerasing, CEO and CUO of PRISM, commented, “PRISM is entering the market at a pivotal time. We are building a legacy-free, tech-enabled MGA that combines underwriting discipline with transparency and long-term value for capital partners, while giving clients and brokers in the Asia Pacific access to new capacity, strong balance sheets and specialty expertise they require.”
John Potter, Head of Marine at Convex, said, “We are delighted to support the launch of Prism. This investment is a perfect example of our strategic approach — backing exceptional teams with deep expertise and local insight to build high-quality, tech-enabled distribution platforms that are focused on excellent client service. Prism’s differentiated proposition complements Convex’s underwriting ambitions while broadening our reach.”
Maciej Bud-Gusaim, CEO, Efinity Insurance Solutions, added, “PRISM represents the next generation of MGA platforms. By embedding data and technology at the core, we are ensuring efficiency, transparency, and scalability for brokers, clients, and capacity providers.”
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